Why we support the African Wildlife Foundation

Our women's trainers, developed using printed hair-on hide, full grain leather and suede, are inspired by the beauty of exotic wildlife. We, at Presence, wanted to create shoes inspired by these free-spirited, fierce African animals, instilling the same beauty and confidence in the wearer. It’s with this in mind that the African Wildlife Foundation is a charity we’re giving back to. Ensuring that African animals are protected, respected and can thrive in their natural habitat is something that resonates with the Presence brand.

A message from our founder Laurence

“Personally I feel a strong connection to Africa, my parents are both from South Africa and serendipity brought me to marry a South African. I have very fond childhood memories of visiting the wilds of the African bush in Southern Africa - there truly is no other place like it on earth. It’s full of excitement, teeming with life, lush, green, peaceful and the roar of a lion will take your breath away. When starting Presence, I wanted the brand to stand for something good and positive. That is why we give 1% of every sale towards the greater good of animal welfare. I want to continue the tradition of visiting the bush with my own children by showing them the beauty this incredible continent has to offer and hope to do so for many many years to come.”

About African Wildlife Foundation

For 60 years, African Wildlife Foundation has been ahead of the curve in developing innovative conservation strategies so wildlife, wildlands and people can thrive. Their approach is uniquely comprehensive, addressing not only direct threats to wildlife like poaching and habitat loss, but also working with communities and governments to ensure that African conservation is truly African owned and led.

The African Wildlife Foundation is on the ground, safeguarding some of the most endangered species in the world, including the Mountain Gorilla, Chimpanzee, Grevy’s Zebra, Black Rhino and Ethiopian Wolf. Some of the strategies involved in population protection include training rangers and using sniffer dogs to stop wildlife traffickers. Wildlife must survive in their natural habitats, so they empower local communities through conservation-friendly development and work with international agencies to protect Africa’s natural resources.


Here at Presence, we source all our leather from cattle hides which are a byproduct of the meat industry, as cattle are reared for their protein, not their hides. We're continually working hard to ensure visibility and traceability all the way back to the farm. Our leather is made in a gold star-rated tannery which is audited annually by the Leather Working Group, the standard global governing body that monitors the level of impact on the environment caused by leather production.

None of our products are made using endangered species, and all of our animal prints are made using printed patterns on cattle hair-on hides.

Get involved

Whether you buy a pair of Presence leather trainers or not, it’s easy to still show your support for this great cause. Donations start from as little as £1. And if you do buy a pair of our trainers it’s easy to add on any additional donation amount to your order at checkout. Let's make a difference together and keep these majestic species safe.

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